77" LG OLED77G4WUA OLED Evo 4K Smart TV
$ 4,797 99
WAS $5,49799
OR $ 799 67/mo
+ taxes/fees With 6 month financing |
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SAVE $700 - BONUS! 2YR WARRANTY*
- BLACK FRIDAY SALE!! Guaranteed lowest price until 2025*
- Ships Only in Greater Toronto Area
A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
*Screen images simulated.
The World's No.1
11 years later,still on top
Our reign as the world's favourite OLED continues.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
What makes LG OLED evo stand apart?
alpha 11 AI Processor
11 years of expertise packed into one chipset
The only chipset dedicated to OLED redefines the experience through deep learning, graphics, and speed.
6.7x
Faster AI Performance
7.7x
Improved Graphics
2.8x
Processing Speeds
*Comparison is based on a conventional TV with alpha 5 AI Processor. **Screen images simulated.
Intelligence that refines the OLED experience
AI Customisation
Syncs with how you watch
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
AI Acoustic Tuning
Optimal audio to fit your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.
Day
Night
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
AI Picture Pro
Feel authentic realism in every frame
AI Super Upscaling
AI fine-tunes the resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.
AI Director Processing
Preserves colours that set the mood
Appreciate movies with a clearer recreation of the director's intended colour-grading and emotional nuance.
*Screen images simulated.
AI Sound Pro
Hear every detail of the soundscape
Virtual 11.1.2ch Suround
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 11.1.2 virtual surround sound system.
AI Voice Remastering
Voices cut through bustling backdrops
Even in thrilling scenes, hear the main character talk over all the action.
Dynamic Sound Booster
Impactful sound resonates
AI processor refinements give your sound a dynamic boost packed with power.
Adaptive Sound Control
Sound suits whatever you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.
*Screen images simulated. **Virtual 11.1.2ch Surround and AI Voice Remastering is only available on alpha 11 AI Processor ***Must be activated through the sound mode menu. ****Sound may vary according to the listening environment.
Brightness Booster Max
Brightness, now 150% brighter
An improved Light Boosting Algorithm and Light Control Architecture turn up the brightness by 150%¹.
*150% brightness enhancement covers 3% of the screen, and applies to 55/65/77/83” G4. 97” G4 is not included. **70% brighter applies to 55/65/77/83” G4. ***Brightness differs by series and size. ****Screen images simulated.
SELF LIT OLED 4K
Backlight-free bringsboundless beauty
Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life color, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.
*Screen images simulated.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
100% Colour Fidelity & Volume
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.
*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns. **Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
OLED Care+
Peace of mind prevails
Backed by a 5-year panel warranty² and OLED Care.
One Wall Design
Seamless design shows virtually zero gap
Clean looks at one with the wall
Merges elegantly against your wall with no gap³.
*Bezel size differs by series and size.
Perfect Fit with LG Audio
The top-tier soundbar worthy of the best-in-class LG OLED
Flush Fit with zero gap
An iconic design in sight and sound
The perfectly matching LG Soundbar SG10TY fits flat against the wall for a cohesive interior look.
*Soundbar can be purchased separately. **Soundbar SG10TY matches with OLED G (65/77").
WOW Interface
Simplicity at your fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.
WOW Orchestra
Every picture is perfectly on pitch
WOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.
WOWCAST Built-in
Watch your TV with zero mess in sight.
Break up with wires and hear the full potential of your LG Soundbar's audio quality with WOWCAST.
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model. **LG TV Remote usage is limited to certain features only. ***Please note that the service may not be available at the time of purchase. A network connection is required for updates. ****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.
Vast Size Range
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 55" to 97".
webOS Re:New Program
Every year new TV for 5 years
Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.
*The webOS Re:New program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
webOS 24
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
Tune into cinematic marvels and arcade fun
Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.
Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
Director-approved for advanced processing
In conversation with Netflix's Beef director Lee Sung Jin.
Where Ryusuke Hamaguchi crafts his award-winning movies.
Ultimate Gaming
Where fast action never stutters
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.
*Certified for "Excellent Gaming Performance" and response times by Intertek. **VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1. ***144Hz Mode applies to 55/65/77/83" G4 and is compatible with PC-connected content.
Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.
*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on. **Screen images simulated.
Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
*Supported partnerships may differ by country. **GeForce NOW subscription may be required. ***Boosteroid subscription may be required.
Sustainability
Discover LG OLED's vision for tomorrow
Choose what's right for the planet with light, bio packaging and global sustainability credentials.
*All 2024 LG OLED models feature eco-friendly packing.
1.Compared to non OLED evo models and based on the Full White measurement. 2.In the 1st year of the warranty, panel, parts, and labor costs are covered. In the 2nd - 5th year of the warranty, only panels are covered, and labor will be charged. 3.Depending on the installation environment, there may be a slight gap between the TV and the wall. Installation may vary. See installation guide for details.
1.Compared to non OLED evo models and based on the Full White measurement. 2.Depending on the installation environment, there may be a slight gap between the TV and the wall. Installation may vary. See installation guide for details.
| Location | Stock |
|---|---|
| Mississauga | Yes |
| Scarborough | Yes |
| Woodbridge | Yes |
| Brampton (Trinity Commons) | No |
| Kitchener | No |
| Newmarket | No |
| Toronto Leaside | No |
| Whitby | No |
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