98" Samsung QN98Q80CAFXZC QLED 4K Smart TV-OPENBOX

The next evolution in 4K realism and contrast

Direct Full Array

Deep blacks and pure whites with an in-screen LED array

Concentrated zones of precision-controlled LEDs display ultra-deep blacks and pure whites.

Neural Quantum Processor 4K

Feel the full power of AI in 4K

The multi intelligent processor creates a superb viewing experience. Brilliant 4K AI Upscaling completed by 20 different neural networks ensures you feel the full power of 4K.

* 4K Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

Depth Enhancer

3-dimensional depth with powerful neural networks

Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So, when you are watching a nature documentary, Real Depth Enhancer enhances an elephant’s wrinkles while leaving the background as is – just as a person’s eyes would.

* Viewing experience may vary according to types of content and format.

Smart Hub

Discover your favourite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions.  ** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. *** Some services are available to watch after registration and subscription. **** Requires Samsung account. ***** UI is subject to change without prior notice. ****** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Quantum HDR+

Cinematic-like experience with a wider range of contrast

Quantum HDR+ allows you to experience more immersive colours and richer details so you can enjoy a better cinematic-like experience. Meet a new level of HDR that dynamically analyzes each scene to deliver better contrast.

* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. ** Q80C 50 inch : Quantum HDR.

PANTONE Validated

Enjoy authentic colour validated by PANTONE, only on Samsung screens

It's the world’s first TV that received validation from PANTONE, a trusted symbol of colour fidelity. Now you can enjoy a more accurate and comfortable watching experience.

EyeComfort Mode

Intelligent picture optimized for your eyes

Samsung unique EyeComfort Mode preloads local sunset and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes - making it easier to unwind and rest.

* Automatic preload services are subject to change without prior notice and may vary by regions.

100% Colour Volume with Quantum Dot

A billion shades of colour with Quantum Dot

Quantum Dot technology delivers our finest picture yet on a TV. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colours that stay true at any level of brightness.

* 100% colour volume measured in Movie Mode and the DCI-P3 colour space, certified by VDE.

Dolby Atmos®

A next-level Dolby Atmos experience with top channel speakers

Samsung new top channel speakers deliver a next-level Dolby Atmos experience that will immerse you inside the action with multi dimensional sound. With the addition of Samsung top channel speakers and Dolby Atmos, Neo QLED delivers an incredible audio experience.

OTS Lite

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

* Check for Q-Symphony compatibility on soundbar product specifications. ** Soundbar sold separately.

SmartThings

Your best home butler

Let your TV automatically detect and instantly connect all your devices near your TV. SmartThings not only supports mobile/cam/IoT/ Smart appliances but also supports legacy appliances. You can control devices directly with remote or voice when watching TV.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. *** Connected devices are sold separately. **** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device. ***** UI is subject to change without prior notice. ****** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Samsung TV Plus

Free TV content

All the entertainment you want at zero cost. Choose from 200+ live TV channels for free.

* Channels may vary by country and are subject to change without notification. Supported Samsung devices may vary by country. Requires Samsung account. ** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

NFT Universe

Appreciate your favourite NFTs on the big screen

With the Samsung NFT Platform, you can browse, purchase, and enjoy your favorite NFTs right from your Samsung TV. NFT Universe is the world’s first NFT aggregation platform integrated into TVs, making it possible for you to appreciate photorealistic NFTs rendered on some of the largest screens. You can also curate NFT content from renowned marketplaces and enjoy an art-gallery-quality viewing experience at home, making browsing and shopping NFTs easier.

* Additional purchase required. Requires Samsung Account. ** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Gaming Hub

Where gaming comes together

Save time and speed up the game selection process with Gaming Hub that grants access to your favourite cloud & console games as well as standalone apps.

* Supported features and games can vary by countries and models. ** A controller maybe required depending on the specific game you are playing on the Gaming Hub. *** You may need to download apps depending on the game or service. **** Internet connection, additional gaming service subscription maybe required. ***** Content services are subject to change without notifications. ****** Requires Samsung account. ******* Only available in US/CA/UK/FR/DE/ES/IT/BR/KR. ******** UI is subject to change without prior notice. ********* You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Motion Xcelerator Turbo+

Exceptional motion enhancements in 4K 120hz

Conquer every enemy at soaring speeds. With motion enhancements up to 4K 120Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

* Q80C 50 inch : Motion Xcelerator

FreeSync Premium Pro

Tear free, stutter free, low latency HDR gaming

Building on AMD FreeSync™ core technology to reduce stutter and screen tearing, 2023 OLED TVs have AMD FreeSync™ Premium Pro tier that provides a fantastic HDR gaming experience. This offers a winning combination of smooth gaming at peak performance and exceptional high-dynamic-range visuals, while still maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. ** FreeSync Premium Pro is not available in Q80C 50 inch.